Comparison

Walmart → Xero vs Finaloop: Instant Convert Alternative

Need to import walmart marketplace sales to xero. track revenue, wfs fees, and settlements with proper accounting treatment? Finaloop is a full-service ecommerce accounting platform that combines expert accountants with specialized software for DTC and multichannel brands. SpreadsheetBroccoli is better for converting CSV files to accounting formats without requiring full-service accounting subscriptions ($245-$955/month) or API access to your stores.

Try Walmart → Xero yourself

Why Walmart Revenue Tracking is Complex

The Marketplace Fee Challenge

Walmart Marketplace takes referral commissions (8-15%) and WFS fees before depositing to your bank. Your payment report shows gross sales of $1,000 but your bank receives $840. Without proper tracking, you either record $840 as revenue (understating sales) or struggle to reconcile the $160 difference.

What This Tool Does

We convert your Walmart payment report into Xero invoices that properly record: - Sales revenue at full gross amount - Separate line items for shipping - Proper invoice numbering for each order Track your true sales volume while maintaining accurate bank reconciliation.

Quick Comparison

Feature Comparison

Feature Finaloop SpreadsheetBroccoli
Flexible pricing (pay-as-you-go)
Try without signup
No setup or learning required
Data stays on your device Cloud-based
Works on any device
Error detection before upload
Fast email support
No API tokens required
No risk of data corruption
Full data transparency

What Finaloop Does Well

To be fair, Finaloop has genuine strengths:

  • Full-service ecommerce accounting with human accountants
  • Purpose-built for ecommerce (DTC, multichannel, wholesale)
  • Real-time P&L statements, balance sheets, and cash flow reporting
  • Real-time inventory and COGS tracking with automation
  • Native integrations built-in (no external tools needed)
  • Multichannel order tracking
  • 14-day free trial with no credit card required
  • Unlimited expert support included

Which Should You Choose?

Choose Finaloop if: You need full-service ecommerce accounting with human accountants You want real-time inventory and COGS tracking You sell on multiple channels and need multichannel order tracking You want real-time P&L statements and cash flow reporting You need unlimited expert support You're willing to pay $245-$955/month for full-service accounting
Choose SpreadsheetBroccoli if: You need to convert CSV files to QuickBooks format You want self-service conversion without full-service accounting You prefer pay-per-use pricing over $245-$955/month subscriptions You need quick conversions without setup or learning curve You want to review and validate data before importing to QuickBooks You process files manually and don't need ongoing accounting services

Ready for the simpler approach?

Try Walmart → Xero yourself - no signup required.

Convert Your First File

Frequently Asked Questions

It depends on your needs. Finaloop is built for businesses that need advanced automation and accounting integrations. If you're a small business doing monthly imports or occasional conversions, SpreadsheetBroccoli's simpler approach may be a better fit - no subscriptions, no setup, just results.
Not for the same transactions - you'd risk double-counting. However, you could use Finaloop for ongoing automation and SpreadsheetBroccoli for one-off historical imports or quick ad-hoc conversions outside your normal workflow.
Finaloop typically requires 30-60 minutes of initial setup (account creation, API connections, mapping configuration), then runs automatically. SpreadsheetBroccoli takes under 2 minutes per conversion - upload, preview, download. Choose based on whether you need ongoing automation or quick occasional conversions.
Pick a clean cutoff date (end of month works best). Let Finaloop finish processing that period, then disconnect. Export your data from the source platform and use SpreadsheetBroccoli for conversions going forward. The first month needs careful reconciliation to ensure no gaps or duplicates.
Both produce accurate results when used correctly. Finaloop uses API connections for automated data sync. SpreadsheetBroccoli processes the exact file you provide and shows you a preview before finalizing. Our pre-upload validation catches errors before they reach your accounting software.
Finaloop typically charges monthly subscriptions regardless of usage. SpreadsheetBroccoli offers flexible options: free preview before commitment, pay-per-conversion, credit bundles for volume, or subscriptions for heavy users. You only pay for what you actually use.
Finaloop offers various support tiers depending on your plan. SpreadsheetBroccoli provides fast email support to all users. Our file-based approach also means simpler troubleshooting - if something looks wrong, you can see exactly what data was converted in the preview.
Finaloop processes data on their servers via API connections. SpreadsheetBroccoli processes files entirely in your browser - your data never leaves your device. There's no account to hack, no API tokens to secure, and no data stored on external servers.
SpreadsheetBroccoli is ideal for small businesses doing their own bookkeeping, occasional users who need monthly or quarterly imports, and anyone who wants instant results without learning a new platform. Finaloop is better suited for larger operations with dedicated bookkeepers who need ongoing automation.
Finaloop offers automated syncing, real-time connections, and features like multi-channel consolidation or advanced accounting automation. SpreadsheetBroccoli focuses on doing file conversion exceptionally well - fast, private, and simple. We're not trying to replace full accounting platforms, just make conversions effortless.
Absolutely not. This is a major security advantage of SpreadsheetBroccoli over Finaloop. Finaloop requires you to hand over API keys or login credentials, creating a permanent security vulnerability. We only touch the specific file you upload, process it in your browser, and forget it immediately.
It works until it breaks. Automated integrations often fail silently when platforms update their APIs, leaving you with weeks of missing or duplicated data to clean up manually. SpreadsheetBroccoli is deterministic: you verify the file right now, import it right now, and you know it's done correctly. It turns "background anxiety" into "finished work."
You can, but the cost is validation and edge cases. AI often hallucinates math or format structures, and free scripts rarely handle messy real-world data (missing SKUs, strange currency formats, tax anomalies). We have battle-tested validators specifically for Finaloop exports that catch issues a generic script will miss.

Walmart → Xero Data Ecosystem

All available data flows from Walmart to Xero

Walmart Payments Report Reconciliation report with transactions, fees, and settlements
→
Xero Sales Invoice Sales invoices for accounts receivable (B2B, payment terms)
Transaction Date → InvoiceDate Purchase Order (PO#) → InvoiceNumber Gross Sales Amount → UnitAmount
B2B sales, invoiced orders, payment terms