I converted my entire Etsy shop to WooCommerce to cut marketplace fees. The tool handled all 10 image columns per listing and combined them into WooCommerce's gallery format. My materials like sterling silver and gemstone got preserved as filterable attributes automatically.
Etsy to WooCommerce Product Converter | Import Shop Listings
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WooCommerce Products CSV Format
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Convert Etsy shop listings to WooCommerce in 60 seconds. Transfer your entire Etsy catalog with images, tags, and materials automatically.
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How to Convert Your File
1
Export from Etsy Seller
Shop Manager → Settings → Options → Download Data → Download CSV
2
Upload and Configure
Upload CSV Products Export CSV and choose Product Import format
3
Preview and Download
Review converted data, download Woocommerce-ready file
4
Import to WooCommerce
Products → All Products → Import → Upload CSV
Output is in WooCommerce Products CSV format — ready to import directly, no manual reformatting needed.
How People Use This
Clients constantly ask me to import Etsy products to WooCommerce. The unit conversion alone saves hours since Etsy uses pounds and inches while WooCommerce expects kilograms and centimeters. The converter handles the math and maps every field correctly on the first pass.
My vintage Etsy listings had WHO_MADE and WHEN_MADE fields that I did not want to lose. The conversion preserved maker attribution as custom meta fields in WooCommerce, and auto-generated SKUs for my older listings that never had them. The whole catalog transferred in under a minute.
I needed to import Etsy listings to WooCommerce while keeping my Etsy shop active. The tag preservation meant my SEO-optimized Etsy tags carried over directly, and the image gallery aggregation converted all IMAGE1 through IMAGE10 columns into proper WooCommerce format.
Migrating from Etsy to WooCommerce with so many products seemed impossible manually. The product import handled weight conversion from ounces to kilograms and dimension conversion from inches to centimeters. My shipping calculations worked correctly from day one on WooCommerce.
I outgrew Etsy and needed my own WooCommerce store. The converter extracted every product detail including materials and personalization options. Converting my Etsy CSV to WooCommerce format took 60 seconds and the import was seamless with no missing data.
Common Conversion Questions
Will product images transfer?
Yes, all images from IMAGE1 through IMAGE10 are combined into a gallery. WooCommerce downloads images from URLs during import.
What happens to weight and dimensions?
All weights convert to kg (lb→kg, oz→kg, g→kg) and all dimensions convert to cm (in→cm, ft→cm, mm→cm) to match WooCommerce defaults.
Are Etsy tags preserved?
Yes, Etsy tags transfer directly to WooCommerce tags. Both platforms use comma-separated format, so no conversion is needed.
Why Etsy Listings Need Conversion for WooCommerce
Multiple Weight and Dimension Units
Etsy supports lb, oz, g, kg for weight and in, ft, mm, cm, m for dimensions.
WooCommerce typically uses one consistent unit (kg for weight, cm for dimensions).
Direct import would create inconsistent product data with mixed units breaking shipping calculations.
Image Structure Differences
Etsy exports up to 10 separate image columns (IMAGE1, IMAGE2, ... IMAGE10).
WooCommerce requires comma-separated URLs in a single Images column.
Without conversion, you'd lose all gallery images except the first one.
Unique Etsy Fields
Etsy has maker attribution (WHO_MADE, WHEN_MADE), materials, and personalization options.
These need special handling to preserve in WooCommerce as attributes or meta fields.
What This Tool Does
Automatically handles:
- Weights converted to kg (from lb, oz, g)
- Dimensions converted to cm (from in, ft, mm, m)
- IMAGE1-10 combined into comma-separated gallery
- MATERIALS field becomes WooCommerce attribute
- WHO_MADE/WHEN_MADE stored as meta fields
- SKUs auto-generated from titles if blank
- Tags preserved directly (same format)
Your Conversion is Secure
Browser-Only Processing
All conversion runs in your browser. Files are never uploaded to any server.
No Data Retention
Nothing is stored after conversion. Close the tab and your data is gone.
GDPR Compliant
Full EU data protection compliance. Your privacy rights are fully protected.
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Yes! Full refund within 14 days if no credits used. Partial refund for unused credits anytime. Contact sup@spreadsheetbroccoli.com.
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Field Mapping
How Etsy_Seller Products fields map to Woocommerce Products
| Etsy_Seller Products | Source Value | Woocommerce Products | Target Value | Note | |
|---|---|---|---|---|---|
TITLE |
Handmade Ceramic Mug - Blue Glaze |
→ | Name |
Handmade Ceramic Mug - Blue Glaze
|
Product title |
DESCRIPTION |
Beautiful handmade ceramic mug with blue glaze... |
→ | Description |
Beautiful handmade ceramic mug with blue glaze...
|
Converted to HTML |
PRICE |
25.00 |
→ | Regular price |
25.00
|
Current price |
QUANTITY |
10 |
→ | Stock |
10
|
Available inventory |
TAGS |
mug, ceramic, handmade, blue |
→ | Tags |
mug, ceramic, handmade, blue
|
Direct copy (comma-separated) |
MATERIALS |
ceramic, glaze |
→ | Attribute: Materials |
|
Materials used |
SKU |
MUG-BLU-001 |
→ | SKU |
MUG-BLU-001
|
Stock keeping unit (if present) |
Why Use This Converter?
Unit Conversion
Automatically converts Etsy's varied weight units (lb, oz, g) and dimension units (in, ft, mm) to WooCommerce's standard kg and cm.
Image Gallery Aggregation
Combines IMAGE1 through IMAGE10 columns into single comma-separated gallery for WooCommerce import.
Materials Attribute
Preserves Etsy's MATERIALS field as a WooCommerce product attribute for filtering and display.
Maker Attribution
Stores Etsy's WHO_MADE and WHEN_MADE fields as custom meta fields to preserve handmade/vintage information.
Auto SKU Generation
Generates SKUs from product titles when Etsy export has blank SKU fields (common with older listings).
Tag Preservation
Etsy tags transfer directly to WooCommerce tags - no conversion needed. Both platforms use comma-separated format.
Data Transformation
Each Etsy listing becomes one WooCommerce product (variations handled separately)
Input
Etsy Listing
One row per active listing from Etsy export
Key columns:
TITLE,
PRICE,
QUANTITY,
IMAGE1
1:1 — One input row creates one output row
Output
WooCommerce Product
One simple product per row
Product Details
Basic product information
Images
Combine all image URLs
Weight Conversion
Convert weight to kg
One output row per input row
Common Product Import Errors
Issues you might encounter when importing CSV Products Export data to Product Import - and how we solve them
SKU Not Exported by Etsy
Etsy often exports empty SKU field
SKU: (empty)
SKU: auto-generated from title slug
Generate SKU from product title if empty
SKUs are automatically generated for products without them
Multiple Weight Units
Etsy supports lb, oz, g, kg - WooCommerce needs consistent units
WEIGHT=8, WEIGHT_UNIT=oz
Weight (kg)=0.227 (converted)
Automatically convert all weights to kg
All weights are converted during transformation
Multiple Dimension Units
Etsy supports in, ft, mm, cm, m - WooCommerce needs consistent units
LENGTH=12, DIMENSIONS_UNIT=in
Length (cm)=30.48
Automatically convert all dimensions to cm
All dimensions are converted during transformation
Frequently Asked Questions
Your data never leaves your device. All files are processed entirely in your browser using client-side JavaScript - no data is stored on our servers or sent anywhere. There's no account to hack, no database storing your files, and no API connections to your bank or accounting software. You upload, convert, download, and we forget it immediately.
No payment or signup required. You can upload your file, see a free preview of the conversion results, and verify everything looks correct before paying anything. If it doesn't work for your files, you haven't wasted any money. We only charge when you're satisfied and ready to download the final converted file.
You can, but free scripts and AI often miss edge cases that break real-world data: missing SKUs, currency formatting quirks, tax calculation errors, or date format mismatches. We have battle-tested validators specifically designed for accounting software imports that catch these issues before they corrupt your books. Plus, you get instant browser-based conversion without installing Python or managing dependencies.
Yes, all images from IMAGE1 through IMAGE10 are combined into a gallery. WooCommerce downloads images from URLs during import.
All weights convert to kg (lb→kg, oz→kg, g→kg) and all dimensions convert to cm (in→cm, ft→cm, mm→cm) to match WooCommerce defaults.
Yes, Etsy tags transfer directly to WooCommerce tags. Both platforms use comma-separated format, so no conversion is needed.
The MATERIALS field becomes a WooCommerce product attribute that customers can filter by (e.g., 'cotton', 'ceramic', 'wood').
No, if SKU is blank we'll auto-generate one from the product title. Enable 'Auto-Generate SKUs' in options.
These are Etsy's maker attribution fields (i_did, made_to_order, 2010_2019, etc.). We store them as custom meta fields for reference.
Yes, but Etsy's personalization options (IS_PERSONALIZABLE, instructions) are stored as meta fields. You'll need to configure WooCommerce product add-ons separately.
Etsy's variation structure is limited in CSV exports. For full variation data, you may need to use Etsy API or recreate variations in WooCommerce.
Product prices will import for simple products. However, variant prices are not exported by Etsy, so all variants will have the same price after import.
Digital products from Etsy are imported as physical products initially. You'll need to manually convert them to digital products in WooCommerce.
Etsy Seller → Woocommerce Data Ecosystem
All available data flows from Etsy Seller to Woocommerce
Etsy Seller
CSV Products Export
Etsy active listings with images, materials, dimensions, and maker info
→
Woocommerce
Product Import
Import products, variations, and attributes to WooCommerce store
TITLE → Name
DESCRIPTION → Description
PRICE → Regular price
Etsy Seller
CSV Products Export
Etsy active listings with images, materials, dimensions, and maker info
→
Woocommerce
Product Import
Import products, variations, and attributes to WooCommerce store
TITLE → Name
DESCRIPTION → Description
PRICE → Regular price
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