Had 1,800 products with complex variant structures in Magento. The thought of re-entering them in Shopify was paralyzing. Exported from Magento, ran through the converter, and imported into Shopify — all product options, images, and descriptions transferred. Total migration time: 4 hours including QA.
Magento to Shopify Migration - Product Converter
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Shopify Products CSV Format
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Convert your Magento product catalog to Shopify CSV format. Preserves SEO with url_key mapping, handles configurable products, and converts image paths.
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How Magento → Shopify Migration Works
1
Export from Magento
System → Data Transfer → Export → Products → Export
2
Upload and Configure
Upload Product Import CSV and choose Product Import format
3
Preview and Download
Review converted data, download Shopify-ready file
4
Import to Shopify
Products → Import
Every row and field is preserved in Shopify Products CSV format — ready to load into the target platform immediately.
How People Use Magento → Shopify
Our Magento 2 store had years of SEO equity built into product URLs. The biggest fear was losing our search rankings during the platform switch. The url_key to Handle mapping preserved every single product URL. We set up 301 redirects for the domain change and our organic traffic actually increased the month after replatforming.
We quoted three agencies for our Magento to Shopify migration and the lowest bid was $12,000 with a six-week timeline. Decided to try the CSV approach first. Exported our catalog, converted the file, and had a working Shopify import in under two hours. The image paths all resolved correctly because we entered our media base URL. Spent the money we saved on better product photography instead.
Magento → Shopify Migration Questions
What Magento export should I use?
Use System → Data Transfer → Export → Products. Select all attributes you want to migrate (name, price, description, qty, images, categories, SEO fields).
Will my product URLs stay the same?
Yes! We use Magento's url_key field as the Shopify Handle. This preserves your product URLs for SEO. Set up 301 redirects in Shopify for any domain changes.
Can I migrate customer data and orders?
This tool migrates products only. Magento order and customer migration typically requires API-based tools or Shopify migration apps.
Why Magento Products Don't Import Directly to Shopify
The Attribute Architecture Challenge
Magento uses an attribute-based product system with extensive customization.
Products are "simple" or "configurable" (parent with child SKUs).
Shopify uses a simpler variant-based model with options (Size, Color, etc.).
Direct CSV import fails due to incompatible structures and field names.
Image Path and URL Issues
Magento exports relative image paths like '/m/b/image.jpg' that reference
your Magento media directory (pub/media/catalog/product/).
Shopify requires full public URLs for images (https://...).
Without conversion, images won't import correctly.
What This Tool Does
We transform your Magento export for Shopify:
- URLs: url_key → Handle (preserves SEO)
- Fields: Attributes → Shopify columns
- Images: Relative paths → full URLs
- Prices: special_price → Variant, price → Compare At
- Categories: Hierarchy → tags
- Visibility: 1-4 → TRUE/FALSE
- Inventory: Backorders → policies
- Descriptions: Short + full combined
Preserves URLs, rankings, and complete data.
Secure Magento → Shopify Migration
Nothing Left Behind
Every row and every field preserved. No data dropped during migration.
Runs in Your Browser
All migration logic runs locally. Your data stays on your machine.
GDPR Compliant
Zero data retention. Full EU privacy compliance.
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One-time credit bundles are valid for one year. Subscription credits refresh monthly. You can use credits across any tool, anytime.
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Files process entirely in your browser. We're GDPR compliant with TLS encryption.
Can I get a refund?
Yes! Full refund within 14 days if no credits used. Partial refund for unused credits anytime. Contact sup@spreadsheetbroccoli.com.
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Field Mapping
How Magento Products fields map to Shopify Products
| Magento Products | Source Value | Shopify Products | Target Value | Note | |
|---|---|---|---|---|---|
name |
Blue Cotton Shirt |
→ | Title |
Blue Cotton Shirt
|
Product name |
sku |
PROD-001 |
→ | Variant SKU |
PROD-001
|
Stock keeping unit |
url_key |
blue-cotton-shirt |
→ | Handle |
blue-cotton-shirt
|
URL slug (preserves SEO) |
description |
<p>Premium quality cotton shirt...</p> |
→ | Body (HTML) |
<p>Premium quality cotton shirt...</p>
|
Full description with HTML |
short_description |
Premium quality cotton shirt |
→ | Body (HTML) |
Premium quality cotton shirt
|
Prepended to full description |
price |
29.99 |
→ | Variant Compare At Price |
29.99
|
Regular price → compare at |
special_price |
24.99 |
→ | Variant Price |
24.99
|
Sale price → variant price |
cost |
12.00 |
→ | Cost per item |
12.00
|
Product cost/COGS |
weight |
0.5 |
→ | Variant Grams |
0.5
|
Convert to grams based on store config |
qty |
100 |
→ | Variant Inventory Qty |
100
|
Stock quantity |
is_in_stock |
1 |
→ | Variant Inventory Policy |
deny
|
Stock status → policy |
categories |
Default Category/Clothing/Shirts |
→ | Tags |
Default Category/Clothing/Shirts
|
Category paths → flat tags |
base_image |
/i/m/image.jpg |
→ | Image Src |
/i/m/image.jpg
|
Main product image |
additional_images |
/i/m/image1.jpg,/i/m/image2.jpg |
→ | Image Src |
/i/m/image1.jpg,/i/m/image2.jpg
|
Gallery images → additional rows |
meta_title |
Blue Shirt | Store |
→ | SEO Title |
Blue Shirt | Store
|
SEO page title |
meta_description |
Premium quality cotton shirt for everyday wear |
→ | SEO Description |
Premium quality cotton shirt for everyday wear
|
SEO meta description |
Why Use Magento → Shopify Migration?
SEO Preservation
Maps Magento url_key to Shopify Handle to preserve product URLs and search rankings.
Image URL Construction
Converts Magento relative paths to full URLs using your media base URL.
Configurable Product Support
Handles Magento configurable products with parent-child relationships.
Price Logic
Maps special price to Variant Price and regular price to Compare At Price.
Category Flattening
Converts Magento category hierarchies to Shopify tags.
Browser-Based Privacy
Files processed locally. Your product data never leaves your computer.
Data Transformation
Each Magento product becomes multiple Shopify rows (base + images + variants)
Input
Magento Product
Single row with all attributes and comma-separated images
Key columns:
sku,
name,
price,
base_image,
additional_images
1:N — One input row creates multiple output rows
Output
Shopify Product Rows
1 + images + variants rows per
input
Main product row + additional image rows + variant rows
Main Product Row
Complete product data with first image
SPL
Additional Image Rows
Separate row per additional image
Variant Rows
Configurable children → variant rows with options
All rows share same Handle; images numbered by position
Common Product Import Errors
Issues you might encounter when importing Product Import data to Product Import - and how we solve them
Missing Product SKU
Magento requires unique SKU for each product
Empty or missing SKU column
PROD-001, PROD-002 (unique values)
Ensure all products have unique SKUs in Magento export
Generate SKUs from product names if missing
Relative Image Paths
Magento exports relative image paths like '/m/b/image.jpg'
/m/b/tshirt.jpg
https://yourdomain.com/pub/media/catalog/product/m/b/tshirt.jpg
Provide your Magento media base URL in processing options
Tool requires base URL to construct full image URLs
Configurable Product Variants
Magento configurable products need child SKUs parsed from variations column
sku=CHILD1,size=S|sku=CHILD2,size=M
Separate Shopify rows for each variant
Tool automatically parses configurable_variations
Review variants in preview before import
Frequently Asked Questions
You can, but free scripts and AI often miss edge cases that break real-world data: missing SKUs, currency formatting quirks, tax calculation errors, or date format mismatches. We have battle-tested validators specifically designed for accounting software imports that catch these issues before they corrupt your books. Plus, you get instant browser-based conversion without installing Python or managing dependencies.
Use System → Data Transfer → Export → Products. Select all attributes you want to migrate (name, price, description, qty, images, categories, SEO fields).
Magento exports relative image paths like '/m/b/image.jpg'. We need your full media URL (e.g., https://yourstore.com/pub/media/catalog/product) to construct working Shopify image URLs.
Yes! We use Magento's url_key field as the Shopify Handle. This preserves your product URLs for SEO. Set up 301 redirects in Shopify for any domain changes.
Magento configurable products (parent with child SKUs) are converted to Shopify products with variants. This tool handles simple products; for complex configurable products, you may need additional processing.
Magento category paths (Category/Subcategory) are converted to flat Shopify tags. You'll need to create Shopify Collections manually and use tag-based automation rules.
If a special_price exists and is lower than the regular price, we set Variant Price = special_price and Compare At Price = regular price. This shows sale pricing in Shopify.
Basic attributes (name, description, price, weight) are mapped. Custom attributes in additional_attributes are not migrated automatically and would need manual setup in Shopify.
This tool migrates products only. Magento order and customer migration typically requires API-based tools or Shopify migration apps.
These relationships aren't preserved in the CSV export. You'll need to reconfigure them in Shopify using apps or manual product linking.
Migration typically takes 6-12 weeks depending on store size and complexity. Simple CSV imports can complete in hours, but full migrations with data cleanup and redirects take longer.
Magento → Shopify Data Ecosystem
All available data flows from Magento to Shopify
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