Comparison

TikTok Shop → Xero vs Tray: Instant Convert Alternative

Need to import tiktok shop sales to xero. track revenue, fees, and settlements with proper accounting treatment? Tray is an integration platform for connecting NetSuite-Stripe, QuickBooks-Braintree, and TikTok-Xero with robust connectors. SpreadsheetBroccoli is better for converting CSV files to accounting formats without integration platform subscriptions.

Why TikTok Shop Revenue Tracking is Complex

The Marketplace Fee Challenge

TikTok Shop takes commissions, transaction fees, and affiliate payouts before depositing to your bank. Your settlement report shows gross sales of $1,000 but your bank receives $920. Without proper tracking, you either record $920 as revenue (understating sales) or struggle to reconcile the $80 difference.

What This Tool Does

We convert your TikTok Shop settlement report into Xero invoices that properly record: - Sales revenue at full gross amount - Separate line items for shipping - Proper invoice numbering for each order Track your true sales volume while maintaining accurate bank reconciliation.

Quick Comparison

Feature Comparison

Feature Tray SpreadsheetBroccoli
Flexible pricing (pay-as-you-go)
Try without signup
No setup or learning required
Data stays on your device Cloud-based
Works on any device
Error detection before upload
Fast email support
No API tokens required
No risk of data corruption
Full data transparency

What Tray Does Well

To be fair, Tray has genuine strengths:

  • Integration platform
  • NetSuite-Stripe integration
  • QuickBooks-Braintree integration
  • TikTok-Xero integration
  • Robust connectors
  • Automated workflows
  • No separate integration tools needed

Which Should You Choose?

Choose Tray if: You need integration platform You want NetSuite-Stripe workflows You need QuickBooks-Braintree integration You want robust connectors You prefer integration platform approach
Choose SpreadsheetBroccoli if: You need CSV file conversion to accounting formats You want file-based tools without platform subscriptions You do occasional imports rather than continuous integration You prefer browser-based conversion tools You want instant results without platform setup

Ready for the simpler approach?

Try TikTok Shop → Xero yourself - no signup required.

Convert Your First File

Frequently Asked Questions

It depends on your needs. Tray is built for businesses that need advanced automation and accounting integrations. If you're a small business doing monthly imports or occasional conversions, SpreadsheetBroccoli's simpler approach may be a better fit - no subscriptions, no setup, just results.
Not for the same transactions - you'd risk double-counting. However, you could use Tray for ongoing automation and SpreadsheetBroccoli for one-off historical imports or quick ad-hoc conversions outside your normal workflow.
Tray typically requires 30-60 minutes of initial setup (account creation, API connections, mapping configuration), then runs automatically. SpreadsheetBroccoli takes under 2 minutes per conversion - upload, preview, download. Choose based on whether you need ongoing automation or quick occasional conversions.
Pick a clean cutoff date (end of month works best). Let Tray finish processing that period, then disconnect. Export your data from the source platform and use SpreadsheetBroccoli for conversions going forward. The first month needs careful reconciliation to ensure no gaps or duplicates.
Both produce accurate results when used correctly. Tray uses API connections for automated data sync. SpreadsheetBroccoli processes the exact file you provide and shows you a preview before finalizing. Our pre-upload validation catches errors before they reach your accounting software.
Tray typically charges monthly subscriptions regardless of usage. SpreadsheetBroccoli offers flexible options: free preview before commitment, pay-per-conversion, credit bundles for volume, or subscriptions for heavy users. You only pay for what you actually use.
Tray offers various support tiers depending on your plan. SpreadsheetBroccoli provides fast email support to all users. Our file-based approach also means simpler troubleshooting - if something looks wrong, you can see exactly what data was converted in the preview.
Tray processes data on their servers via API connections. SpreadsheetBroccoli processes files entirely in your browser - your data never leaves your device. There's no account to hack, no API tokens to secure, and no data stored on external servers.
SpreadsheetBroccoli is ideal for small businesses doing their own bookkeeping, occasional users who need monthly or quarterly imports, and anyone who wants instant results without learning a new platform. Tray is better suited for larger operations with dedicated bookkeepers who need ongoing automation.
Tray offers automated syncing, real-time connections, and features like multi-channel consolidation or advanced accounting automation. SpreadsheetBroccoli focuses on doing file conversion exceptionally well - fast, private, and simple. We're not trying to replace full accounting platforms, just make conversions effortless.
Absolutely not. This is a major security advantage of SpreadsheetBroccoli over Tray. Tray requires you to hand over API keys or login credentials, creating a permanent security vulnerability. We only touch the specific file you upload, process it in your browser, and forget it immediately.
It works until it breaks. Automated integrations often fail silently when platforms update their APIs, leaving you with weeks of missing or duplicated data to clean up manually. SpreadsheetBroccoli is deterministic: you verify the file right now, import it right now, and you know it's done correctly. It turns "background anxiety" into "finished work."
You can, but the cost is validation and edge cases. AI often hallucinates math or format structures, and free scripts rarely handle messy real-world data (missing SKUs, strange currency formats, tax anomalies). We have battle-tested validators specifically for Tray exports that catch issues a generic script will miss.