How to Import Products to Shift4Shop (2026 Guide)

Log in to your Shift4Shop Online Store Manager and navigate to Products, then Product List. Click the Export/Import button in the top right of the page. Click the + icon for the product import function to download the sample CSV template that shows the expected column format.

Open the sample CSV in a spreadsheet program and populate it with your product information. The required fields are id (a unique product SKU), name, and price. Add optional fields like description, categories, stock levels, weight, and image URLs as needed for your catalog.

Tip: There is no limit to the number of products you can import via CSV in Shift4Shop.

For categories, use forward slashes to separate hierarchy levels (e.g., Clothing/T-Shirts). Enter publicly accessible image URLs in the image1 through image4 columns and the thumbnail column. Make sure URLs start with https:// and the images are accessible without authentication.

Save your completed spreadsheet as a CSV file with UTF-8 encoding. Verify that all required fields (id, name, price) are filled in for every product row. Double-check that no special characters in descriptions or names will cause parsing issues.

In the Shift4Shop Online Store Manager, go to Products, then Product List, then click Export/Import. Select the import option and upload your prepared CSV file. The system will parse the file and prepare to add the products to your store.

Review the import preview to confirm the data looks correct. Click Import to start processing. The system will create new products for each row in your CSV file. Wait for the import process to finish before navigating away.

Product options such as sizes, colors, and materials must be imported separately after the base products exist in the system. Use the product options import function to add variant options to your already-imported products.

Warning: You cannot import product options if the products do not already exist in the system. Always import base products first.

Browse your product catalog in the Shift4Shop Store Manager to confirm all products imported correctly. Check product names, prices, descriptions, images, categories, and stock levels. Visit your storefront to verify that products display properly to customers.