We needed to import Amazon products to Magento 2 for our European storefront. The converter handled all 2,400 SKUs in one batch, auto-generating URL keys and populating attribute_set_code without a single manual edit. Saved our team roughly 3 days of catalog prep.
Amazon to Magento 2 Product Converter | Import Listings
or drop files here .csv, .xls, .xlsx, .xlsm (up to 50 MB)
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Invoice import blocked if Sales Tax enabled in QBO
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Magento 2 Products CSV Format
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Convert Amazon product listings to Magento 2 in 60 seconds. Enterprise-grade catalog import with automatic attribute set configuration.
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How to Convert Your File
1
Export from Amazon Seller
Menu → Inventory → Inventory Reports → Download CSV
2
Upload and Configure
Upload All Listings Report CSV and choose Product Import format
3
Preview and Download
Review converted data, download Magento-ready file
4
Import to Magento
System → Data Transfer → Import → Upload CSV
Output is in Magento 2 Products CSV format — ready to import directly, no manual reformatting needed.
How People Use This
I use this for every Amazon-to-Magento migration project. The automatic URL key generation and ASIN preservation in additional_attributes means I can cross-reference source listings later. Clients with 500+ products especially appreciate not having to reformat bullet points into HTML.
Launched our own Magento 2 store to escape Amazon fees. Converted our entire Amazon catalog to Magento format in under a minute, with brand attributes and condition codes already mapped. The bullet-point-to-HTML conversion alone saved hours of copy-paste work.
Common Conversion Questions
What is attribute_set_code?
Magento groups product attributes into sets. 'Default' is the standard set. If you created custom attribute sets (e.g., 'Clothing', 'Electronics'), enter that code.
Will images transfer?
Yes, the main product image URL is included. Magento downloads images during import. Amazon's standard export only includes one image.
What happens to Amazon bullet points?
All 5 bullet points combine into an HTML unordered list in Magento's short_description field for product pages.
Why Amazon Listings Need Conversion for Magento 2
Magento's Strict Required Fields
Magento 2 requires specific fields that don't exist in Amazon exports:
- attribute_set_code (must be "Default" or existing set)
- product_websites (must be "base" or your website code)
- product_type (simple, configurable, etc.)
Direct import would fail immediately without these fields.
URL Key Generation
Magento requires URL-friendly slugs (url_key) for each product.
Amazon exports don't include this - it must be generated from product names.
Format: "Blue T-Shirt Large" → "blue-t-shirt-large"
Bullet Points to Description
Amazon's 5 bullet point fields need to be combined into Magento's short_description as an HTML list for proper display.
What This Tool Does
We automatically:
- Add all Magento required fields (attribute_set_code, product_websites, product_type)
- Generate URL keys from product names
- Convert bullet points to HTML lists
- Store ASIN as custom attribute for reference
- Create brand attribute from brand-name field
- Map condition codes to readable text
- Set all Magento defaults (visibility, tax class, stock management)
Your Conversion is Secure
Browser-Only Processing
All conversion runs in your browser. Files are never uploaded to any server.
No Data Retention
Nothing is stored after conversion. Close the tab and your data is gone.
GDPR Compliant
Full EU data protection compliance. Your privacy rights are fully protected.
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One-time credit bundles are valid for one year. Subscription credits refresh monthly. You can use credits across any tool, anytime.
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Yes! Full refund within 14 days if no credits used. Partial refund for unused credits anytime. Contact sup@spreadsheetbroccoli.com.
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Field Mapping
How Amazon_Seller Products fields map to Magento Products
| Amazon_Seller Products | Source Value | Magento Products | Target Value | Note | |
|---|---|---|---|---|---|
seller-sku |
SHIRT-BLU-001 |
→ | sku |
SHIRT-BLU-001
|
Unique product identifier |
item-name |
Blue Cotton T-Shirt |
→ | name |
Blue Cotton T-Shirt
|
Product name |
item-description |
Premium quality cotton t-shirt for everyday wear. |
→ | description |
Premium quality cotton t-shirt for everyday wear.
|
Converted to HTML |
price |
29.99 |
→ | price |
29.99
|
Regular price |
quantity |
100 |
→ | qty |
100
|
Stock quantity |
image-url |
https://images-na.ssl-images-amazon.com/... |
→ | base_image, small_image, thumbnail_image |
|
All image roles |
asin1 |
B08XYZ1234 |
→ | Attribute: amazon_asin |
|
Amazon ASIN |
brand-name |
Nike |
→ | Attribute: brand |
|
Brand attribute |
Why Use This Converter?
Magento Required Fields
Automatically adds attribute_set_code, product_websites, and product_type fields required by Magento 2 import.
URL Key Generation
Generates SEO-friendly URL slugs from product names following Magento's requirements (lowercase, hyphens, alphanumeric).
ASIN Preservation
Stores Amazon ASIN as custom attribute in additional_attributes field so you can track source listings.
Bullet Points to HTML
Combines Amazon's 5 bullet point fields into formatted HTML list for Magento's short description.
Brand Attribute Creation
Extracts brand-name and adds to Magento's additional_attributes for filtering and display.
Enterprise-Ready
Generates Magento 2-compatible CSV with all required fields for large-scale catalog imports.
Data Transformation
Each Amazon listing becomes one Magento simple product
Input
Amazon Listing
One row per listing from Amazon report
Key columns:
seller-sku,
item-name,
price
1:1 — One input row creates one output row
Output
Magento Product
One simple product with Magento required fields
Required Fields
Core product data
Magento Defaults
Set Magento-specific defaults
One output row per input row
Common Product Import Errors
Issues you might encounter when importing All Listings Report data to Product Import - and how we solve them
Magento Required Fields
Magento requires attribute_set_code and product_websites
Missing attribute_set_code
attribute_set_code=Default, product_websites=base
Automatically set to default values
All required fields are populated with defaults
URL Key Required
Magento requires URL-friendly slug for each product
name: 'Blue T-Shirt - Large'
url_key: 'blue-t-shirt-large'
Automatically generate from product name
All URL keys are auto-generated
Weight Not in Export
Amazon export doesn't include weight
No weight field
Add weights manually or via Amazon SP-API
Weight must be added post-import
Configure default weight or add manually
Frequently Asked Questions
Your data never leaves your device. All files are processed entirely in your browser using client-side JavaScript - no data is stored on our servers or sent anywhere. There's no account to hack, no database storing your files, and no API connections to your bank or accounting software. You upload, convert, download, and we forget it immediately.
No payment or signup required. You can upload your file, see a free preview of the conversion results, and verify everything looks correct before paying anything. If it doesn't work for your files, you haven't wasted any money. We only charge when you're satisfied and ready to download the final converted file.
You can, but free scripts and AI often miss edge cases that break real-world data: missing SKUs, currency formatting quirks, tax calculation errors, or date format mismatches. We have battle-tested validators specifically designed for accounting software imports that catch these issues before they corrupt your books. Plus, you get instant browser-based conversion without installing Python or managing dependencies.
Magento groups product attributes into sets. 'Default' is the standard set. If you created custom attribute sets (e.g., 'Clothing', 'Electronics'), enter that code.
Magento supports multi-website setups. Enter 'base' for single-site stores. For multi-site, use your specific website code (check Magento Admin → Stores → All Stores).
Yes, the main product image URL is included. Magento downloads images during import. Amazon's standard export only includes one image.
All 5 bullet points combine into an HTML unordered list in Magento's short_description field for product pages.
Yes, ASIN is stored in additional_attributes as 'amazon_asin=B08XYZ1234' so you can reference original Amazon listings.
Amazon All Listings Report doesn't include weight. Add weights manually after import or configure default shipping weights in Magento.
Yes, Amazon condition codes (11=New, 1=Like New, etc.) are converted to text and stored in additional_attributes.
Yes, change product_websites to comma-separated codes like 'base,website2' to publish to multiple Magento websites.
Yes, prices sync in real-time between Amazon and Magento. Changes update automatically after each sale or inventory adjustment.
You can import Simple and Configurable product types from Amazon to Magento during the import process.
Amazon Seller → Magento Data Ecosystem
All available data flows from Amazon Seller to Magento
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