Excel that shows which traffic sources actually pay back vs just burn cash.

See customer LTV by channel, return rates-before spending more on traffic that doesn't convert or stick. It's all in Excel.

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Common E-commerce Pain Points Specialized

Excel Reports Your data

Spending on ads but don't know if customers pay back?

Customer LTV by acquisition channel. See which sources bring loyal buyers vs one-and-done. Stop wasting on low-LTV channels.

Traffic converts but profitability unclear?

Don't know which traffic source to scale?

Returns Analyzer shows which channels drive returners vs keepers. Scale channels with low return rates and high repeat purchases.

Traffic struggles hide profitability problems. Instagram traffic looks good but customers return everything. Google Ads drives sales but CAC never pays back. More traffic without knowing which sources bring loyal, profitable customers just burns cash faster. Our Excel kits show exactly which channels bring customers who stay, which drive returners, and true ROAS after all costs.

What's inside your Traffic Analysis Excel

Every traffic kit includes channel-level data:

Customer LTV by acquisition source
True ROAS after refunds by channel
Return rates by traffic source
Repeat purchase rates by channel
Time-to-payback by acquisition source

Know which traffic actually pays back.

Kits traffic strugglers use first

Customer LTV & Cohorts

Which channels bring loyal vs one-time buyers

→ Scale high-LTV sources, cut low-LTV

Returns & Refunds Analyzer

Which traffic drives returners vs keepers

→ Avoid channels with high return rates

Quick path

Connect

your store (secure OAuth)

Pick

a channel kit

Download

your Excel

Time to first file: under 2 minutes.

"We were spending $8K/month on Instagram because conversions looked good. Excel showed customers had 18% return rate and zero repeat purchases. Google customers had 5% returns and 40% repeat rate. We flipped the budget. Profitability doubled."

Rachel Kim

Even discovering one channel with 15% return rate (cutting $3K/month wasted) or reallocating $5K to 3x better LTV source justifies Spreadsheet Broccoli immediately.

Works with your platforms

Shopify

Full attribution tracking for customer acquisition source analysis.

WooCommerce

Channel tracking with repeat purchase analysis by traffic source.

Stripe

Payment-level data showing which channels drive actual revenue.

Excel

Channel comparison analysis ready to inform traffic decisions.

Traffic Analysis FAQ

Using store attribution data (referring_site, UTM parameters if imported). Basic last-touch attribution by default. Shows which traffic source gets credit.

Yes. Customer LTV analysis shows repeat rates and lifetime value by acquisition source. Often huge differences between channels.

Look at three metrics together: high LTV, low return rate, positive ROAS after refunds. Scale channels that win on all three.

Ready to fix your Common E-commerce Pain Points challenges?

Get your first report free and see your data in Excel in under 2 minutes.