See customer LTV by channel, ad spend reality, return rates-before spending more on traffic that doesn't convert or stick. It's all in Excel.
Customer LTV by acquisition channel. See which sources bring loyal buyers vs one-and-done. Stop wasting on low-LTV channels.
Ad Spend Reality shows true ROAS after refunds. See which channels look good in-platform but lose money after returns.
Returns Analyzer shows which channels drive returners vs keepers. Scale channels with low return rates and high repeat purchases.
Traffic struggles hide profitability problems. Instagram traffic looks good but customers return everything. Google Ads drives sales but CAC never pays back. More traffic without knowing which sources bring loyal, profitable customers just burns cash faster. Our Excel kits show exactly which channels bring customers who stay, which drive returners, and true ROAS after all costs.
Every traffic kit includes channel-level data:
Know which traffic actually pays back.
Which channels bring loyal vs one-time buyers
→ Scale high-LTV sources, cut low-LTV
True ROAS after refunds by channel
→ See which platforms lie about performance
Which traffic drives returners vs keepers
→ Avoid channels with high return rates
your store (secure OAuth)
a channel kit
your Excel
Time to first file: under 2 minutes.
"We were spending $8K/month on Instagram because conversions looked good. Excel showed customers had 18% return rate and zero repeat purchases. Google customers had 5% returns and 40% repeat rate. We flipped the budget. Profitability doubled."
Full attribution tracking for customer acquisition source analysis.
Channel tracking with repeat purchase analysis by traffic source.
Payment-level data showing which channels drive actual revenue.
Channel comparison analysis ready to inform traffic decisions.
Using store attribution data (referring_site, UTM parameters if imported). Basic last-touch attribution by default. Shows which traffic source gets credit.
Yes. Customer LTV analysis shows repeat rates and lifetime value by acquisition source. Often huge differences between channels.
Critical: yes. Ad Spend Reality subtracts refunds before ROAS calculation. Channels driving returners get penalized appropriately.
Ad Spend Reality compares all channels side-by-side: Facebook, Google, TikTok, etc. Upload spend CSV or connect directly.
Look at three metrics together: high LTV, low return rate, positive ROAS after refunds. Scale channels that win on all three.
Get your first report free and see your data in Excel in under 2 minutes.
Read-only OAuth • Keep the file forever • Cancel anytime