Excel that shows: Which ad campaigns drive profitable customers, not just sales?

Facebook says 4x ROAS, but after refunds and fees it's 1.2x. See true profitability by campaign and stop wasting budget on losers.

Multi-platform ready Refund-adjusted ROAS Cancel anytime
See true ROAS by campaign Download Sample🥦.xlsx
Excel that shows: Which ad campaigns drive profitable customers, not just sales? Dashboard Preview
Operational Focus Specialized
Excel Reports Your data

Platform ROAS doesn't match profits?

True ROAS after refunds, returns, and fees. Facebook 4x becomes 1.2x. Google 3x becomes 4.5x. Real numbers.

Which campaigns bring repeat customers?

Customer LTV by source. See which channels drive one-hit wonders vs loyal buyers over 90 days.

Wasting budget on losing audiences?

Profit by campaign, audience, creative. Exact $ to shift from losers to winners.

You're spending $5K-$50K monthly on ads but platform dashboards lie. Facebook claims great ROAS, but returns kill margins. Google customers convert well but don't repeat. TikTok is cheap but unprofitable. You need to know: which campaigns bring customers who actually stick and buy again?

What's inside your marketing kits

Every report built for ad-heavy stores managing complex attribution:

  • True ROAS by campaign after refunds and platform fees
  • Customer LTV by acquisition source (30, 60, 90 days)
  • Blended ROAS across Facebook, Google, TikTok
  • Return rate by campaign - which ads attract returners
  • Budget reallocation plan with exact $ to shift

Compare platform claims vs reality. Download once, update weekly. It's Excel-edit anything.

Kits marketers use first

Ad Spend Reality

True ROAS across all platforms after refunds

→ Reallocate budget to winners

Customer LTV & Cohorts

Which channels bring customers who repeat

→ Stop buying one-hit wonders

Returns & Refunds Analyzer

Which campaigns drive returns that kill ROAS

→ Fix campaigns or stop them

40%

Improvement in marketing ROI

35%

Reduction in customer acquisition cost

60%

Better budget allocation accuracy

3x

Faster campaign optimization

Quick path

1

Connect

store + ad platforms

2

Pick

Ad Spend Reality kit

3

Download

true ROAS Excel

First multi-platform report in under 3 minutes.

"Facebook claimed **4x ROAS** but after refunds it was **1.8x**. Google was 4.2x. We cut Facebook 60%, scaled Google, and profits jumped 40%."

Elena Castro
Marketing Manager

Even **cutting one $10K/month losing campaign** or **shifting $3K budget** from Facebook to Google pays for 5 years of Spreadsheet Broccoli.

Works with your platforms

Facebook Ads Manager

Campaign performance, audience insights, and creative analytics

Google Ads

Search and shopping campaign performance with conversion tracking

TikTok Ads

Social media campaign performance and viral content analysis

Email Marketing

Klaviyo, Mailchimp performance and customer lifecycle analysis

FAQ for Performance Marketers

Platform ROAS = revenue / spend. True ROAS = (revenue - refunds - returns) / (spend + platform fees). Big difference.

Yes - down to campaign, ad set, even creative level if you have UTM tracking. See which specific ads bring repeat buyers.

Perfect. We unify Facebook, Google, TikTok, Pinterest, Snapchat. One Excel, all platforms, true comparison.

Updates daily for recent orders, but LTV analysis needs 30-90 days to be meaningful. We show both early and mature cohorts.

Absolutely. Many clients use our reports to hold agencies accountable. Platform dashboards vs true profitability - no hiding.

Ready to fix your Operational Focus challenges?

Get your first report free and see your data in Excel in under 2 minutes.

See true ROAS by campaign Download attribution sample

Read-only OAuth • Keep the file forever • Cancel anytime