Excel with formulas exposed. Modify calculations. Build your own views.
Pre-built Excel with editable formulas-see how we calculate, change assumptions, build custom pivots. Full Excel power.
Pre-built Excel with editable formulas-see how we calculate, change assumptions, build custom pivots. Full Excel power.
All formulas exposed and editable. Change margin thresholds. Adjust velocity windows. Tweak cohort groupings. It's YOUR file.
Full data tabs included. Pre-built pivots as examples. Build any view you want. Refresh with fresh data anytime.
Inspect our formulas. See data modeling. Copy conditional formatting. Accelerate your Excel skills with production examples.
Intermediate Excel users want control. You know formulas and pivot tables. Our kits give you finished Excel as a starting point, but ALL formulas are visible and editable. Change assumptions. Inspect calculations. Build custom pivots. Copy techniques. Use our data structure to accelerate your own analysis.
Every kit includes customizable structure:
Full Excel control. Customize everything.
Complex cohort formulas you can modify
→ Change attribution windows, cohort groupings
Full cost waterfall formulas exposed
→ Adjust fee calculations, COGS assumptions
Blended ROAS formulas and raw channel data
→ Build custom attribution models
your store (secure OAuth)
pre-built Excel kit
edit formulas, build pivots
Time to first customization: under 5 minutes.
"I've been using Excel for years. Getting their cohort analysis as a starting point saved me 8 hours. I modified attribution logic, added my own segments, built custom charts. Perfect for intermediate users who want control."
Full transactional data structure ready for advanced pivot table analysis.
Complete data model with editable formulas for custom calculations.
Raw payout data with exposed reconciliation logic for customization.
Full Excel power. Edit formulas. Build custom views. Your playground.
Yes. Every formula is visible and editable. Change assumptions, thresholds, calculation methods. It's YOUR file to customize.
Yes. Full data tabs included. Pre-built pivots as examples. Build any view you want from raw transactional data.
Absolutely. Inspect formulas, see data modeling, copy conditional formatting. Real production examples to accelerate your skills.
Data structure makes it easy. Add columns, VLOOKUP external data, merge sources. We built it for extensibility.
Excel files are static. Redownload anytime for fresh data. Advanced users copy data to existing file to preserve customizations.
Get your first report free and see your data in Excel in under 2 minutes.
Read-only OAuth • Keep the file forever • Cancel anytime