Excel that shows your true margins so you don't race to the bottom on price.

See full cost waterfall, customer LTV vs competitors, and discount impact-before price wars kill margins. It's all in Excel.

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Common E-commerce Pain Points Specialized
Excel Reports Your data

Competitors undercutting prices and you're panicking?

See true margins after ALL costs. Know your floor. Compete on value when you can't match price. Don't race to zero profit.

Discounts seem necessary but killing profitability?

Track which promos make money vs lose money. See exact $ impact. Stop margin-killing discounts that competitors force.

No idea if your customers are more loyal than competitors'?

Customer LTV and repeat rates. If your customers stick around, you can charge more. Prove your value justifies price.

Sellers terrified of competition slash prices blindly. Manual tracking hides true margins after all costs. Discounts look necessary but destroy profitability. Customer lifetime value differences invisible. Our Excel kits show exactly what margins you really have, which customers pay full price and stay loyal, and when discounts actually help vs hurt.

What's inside your Competitive Defense Excel

Every defense report includes margin reality data:

  • True margin waterfall with every cost included
  • Customer LTV vs one-time buyer rates
  • Discount profitability analysis by promo code
  • Return rates and quality comparison data
  • Cash runway if price war continues

Know your margins. Compete on value, not just price.

Kits competition-worried sellers use first

Margin Breakdown

True profit after ALL costs - know your floor

→ Don't discount below break-even

Customer LTV & Cohorts

Loyal customers justify premium pricing

→ Compete on value when LTV high

Discount Profit Check

Which promos make vs lose money

→ Stop margin-killing discounts

45%

Better competitive positioning awareness

30%

Faster competitive threat identification

25%

Improved market share protection

55%

More confident competitive responses

Quick path

1

Connect

your store (secure OAuth)

2

Pick

a margin kit

3

Download

your Excel

Time to first file: under 2 minutes.

"When competitors started copying our bestselling e-commerce product, the competitive analysis helped us identify new differentiation strategies and protect our market position."

David Chang
e-commerce Brand Manager

Works with your platforms

e-commerce Performance Data

Your e-commerce store performance metrics, market position, and competitive benchmarking data

e-commerce SEO Analytics

Search ranking performance and competitive positioning for your e-commerce product keywords

e-commerce Social Listening

Social media competitive analysis and brand mention tracking affecting your e-commerce reputation

e-commerce Market Intelligence

Market trends, competitive landscape analysis, and positioning insights for your e-commerce niche

Competition FAQ

Full margin waterfall shows exact profit per SKU. If competitor price is below your cost, you can't match. Compete on value instead.

Discount profitability analysis shows which promos make money vs which lose money. Most sellers shocked at losses.

Customer LTV and repeat rates. If your customers stick around longer, you can charge more. Show retention data.

13-week cash forecast shows runway. Know how long you can survive at current margins before action needed.

Yes. Margin by SKU shows which have cushion and which are already thin. Protect thin-margin products.

Ready to fix your Common E-commerce Pain Points challenges?

Get your first report free and see your data in Excel in under 2 minutes.

Get my free margin report See a sample Excel

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